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Media Interviews: Whatever You Do, Don’t Do This
It’s always good to know what you should do in a crisis and how you should communicate. However, it’s potentially even more important to know what not to do. When you see those toe-curling, mortifying...
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Brandjacking: A History Of The Latest Corporate Crisis
This week, Twitter hacking has been the corporate crisis of the moment. It started with Burger King on Monday, when their official Twitter handle @BurgerKing was hijacked and adorned with McDonalds’...
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Media Interviews: How to Do It and Do It Well
In my last blog, ‘Media Interviews: Whatever you do, don’t do this’, we saw some of the most embarrassing media interviews around and learned from their failings. This month, in the name of fairness,...
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Twitter –‘The Bold & The Bullet Dodgers’
The first in a two-part series examining the contrasting fortunes of those who embrace Twitter in a crisis, vs those who hold it at arms length – Part 1: Organisations with an existing Twitter presence...
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